The Delhi-based aggregation offers personalised designs and basic absoluteness for barter to visualise their space.
At a Glance
Founder: Ashish Dhingra
Year it was founded: 2014
Where it is based: New Delhi
Sector: Architecture and Construction
Problem it solves: Provides architecture and architecture solution
Funding raised: Bootstrapped
Getting your home interiors done to your complete affection can be absolutely a alarming task. It is not accessible to acquisition the appropriate architect or autogenous designer, and common delays, un-explained amount overruns, and a abridgement of accuracy assume to be a given.
While there are abounding companies that action modular kitchen, attic tiles, and home architecture products, there are actual few that action affordable architecture and architecture to mid-segment home interiors. Ashish Dhingra, an alum of XIM Bhubaneswar and School of Planning & Architecture, New Delhi, saw a massive business befalling in this adopted segment.
Ashish says, “I noticed that best accustomed architects or designers aspire to move up the amount chain, thereby abrogation the mid-segment audience to the benevolence of bounded contractors – a burst area generally bedridden by a accepted abridgement of accountability.”
After all-encompassing research, he congenital a aggregation of able designers and activity managers, and started adventure autogenous architecture projects. The plan was to body a aggregation first, auspiciously assassinate a few pilot projects, get experience, and already the systems and processes are structured, action it to customers.
Ashish Dhingra, Founder – MarksDzyn
Ashish larboard his job at ANZ Bank in Singapore and alternate to Delhi to alpha MarksDzyn. Set up in 2014, it is an aggregator for autogenous architecture and architecture services, and provides architecture casework through a accepted pricing. It accuse a fee of Rs 5,000 to architecture a room.
“The aboriginal 200-odd projects were mostly in the accumulated or accommodation sector. It is at this date that we apparent the problems consumers were facing, and realised that best of it can be apparent through simple analytical changes and use of technology,” says Ashish.
“We broadcast aggressively as we were alms bargain designs and were carrying affection interiors, consistently advanced of time. We started abacus audience every week,” he adds.
Currently, the aggregation has a aggregate of an centralized architecture aggregation and freelance architecture assembly to accommodate services. It offers personalised designs and basic absoluteness to advice barter get an added architecture acquaintance and visualise their space.
The aggregation additionally offers furniture, modular kitchens, and accumulator as allotment of the architecture process. The architecture casework are provided by a activity administration aggregation and the appraisement is based on an centralized algorithm.
“The appraisement is transparent, captures every allotment of the project, and appropriately prevents amount over-runs. The architecture fees actuality offered are collapsed fees, which is new in the industry. It gives consumers the best to baddest which apartment are to be designed. Technology is actuality acclimated to administer architecture teams, actual movements, and the altered stages of architecture and accommodate connected updates to the customer,” explains Ashish.
MarksDzyn claims to accept completed added than 500 projects, and its account acquirement has beyond Rs 100 lakh. It is now attractive to action autogenous architecture through its online platform. The aggregation consists of 27 people.
The autogenous architecture and architecture industry is estimated to be admired over $50 billion. Some of the added players carrying home architecture casework through their online and offline platforms accommodate Livspace, HomeLane, Houssup and Houzify.
“I anticipate Indian consumers acknowledge value-for-money hypothesis – and MarksDzyn is carrying that bigger than anyone else. While a lot of our competitors are spending on cast building, we are extenuative that money to accommodate affordable solutions,” says Ashish.
The aggregation claims to accept a advantageous top line, works on low margins, and is authoritative accumulation every quarter. So far bootstrapped, it is in talks with a few technology investors for partnership.
“The affiliation will be added for bringing in bigger technology to advance chump experience. We would rather seek an advance accomplice rather than a growth-based funding,” he adds.
“We apprehend a 50 percent advance in our aggregation over the abutting 12 months, and over 400 percent advance in revenue. Also, we are attractive to accomplice with a Singapore-based technology aggregation to action autogenous architecture through an online platform,” says Ashish.
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